Experience
From Newsrooms to Nonprofits
Over the past decade, I’ve built a dynamic career at the intersection of journalism, digital strategy, and communications. From reporting in bustling newsrooms to leading statewide digital campaigns, my professional journey reflects a passion for storytelling, a sharp eye for strategy, and a commitment to mission-driven work. Here’s a look at the roles that have shaped my path.
Experience
From Newsrooms to Nonprofits
From Newsrooms to Nonprofits
Over the past decade, I’ve built a dynamic career at the intersection of journalism, digital strategy, and communications. From reporting in bustling newsrooms to leading statewide digital campaigns, my professional journey reflects a passion for storytelling, a sharp eye for strategy, and a commitment to mission-driven work. Here’s a look at the roles that have shaped my path.
Nonprofit Fundraising
With a deep commitment to mission-driven work, I’ve led multichannel fundraising campaigns that increased donor retention and exceeded revenue goals.
Designed and executed multichannel fundraising campaigns tied to organizational goals
Helped raise 50% of FY25 individual giving goal through a single end-of-year campaign
Boosted donor renewal rate from 60% in FY23 to 69% in FY24 using email automation and strategic reminders
Developed donor retention strategies rooted in emotional storytelling and campaign success sharing
Created workflows in Salesforce CRM to support donor and sponsor management
Provided data and impact reporting for grant-funded campaigns
Advocacy Communications
As a passionate public policy advocate and communications strategist, I design messaging that mobilizes communities and builds lasting support. From advocacy emails to multimedia content, I’ve elevated nonprofit campaigns by connecting emotionally with audiences and turning mission into action.
Developed integrated communication strategies that advanced conservation and policy goals
Led messaging and outreach for business engagement and advocacy initiatives
Created emotionally resonant content that drove member engagement and retention
Collaborated with cross-functional teams to ensure consistency across digital platforms
Increased visibility and support through mission-driven storytelling
Wrote, edited, and produced multimedia content to support campaign objectives
Events Marketing
From coordinating on-site coverage to managing digital campaigns, I’ve helped market over a dozen large-scale events. My work included designing and managing event websites, producing targeted email marketing, and running digital ads to boost attendance and sponsorship engagement.
Planned and managed marketing for 12+ annual community events
Created and updated 10+ event-specific websites, reflecting unique brand identities
Managed an annual digital advertising budget of $25,000 for event promotion
Produced all written marketing assets: press releases, social media, and email newsletters
Led onsite social media coverage and pre-event promotional content strategies
A/B tested email campaigns and implemented dynamic content personalization for outreach
Journalism
My roots are in journalism, where I honed the art of compelling storytelling. As a reporter and newsletter editor, I covered diverse beats and launched digital products that expanded readership. That experience continues to shape how I write, strategize, and connect with audiences today.
Reported for print and digital outlets, covering community, housing, and culture beats
Launched a weekday newsletter that reached 8,000 subscribers in 6 months
Produced daily and weekly newsletters to drive ongoing engagement
Served as liaison between editorial staff and CMS development team to improve workflows
Developed strong skills in storytelling, audience engagement, and digital publishing